Content can go “bad.” Information can become outdated, your target keyword’s search intent can change, and your rankings can drop.
When that happens, you’ll have to update your content.
Do you update everything? No, especially if you have hundreds of blog posts like us. Instead, you’ll have to prioritize. Do that by following this flowchart:
Flowchart for deciding whether to republish content
Alternatively, you can also use our free WordPress SEO plugin to check your site for underperforming posts. Then follow the guide below to learn the best way to republish your content.
Recommended reading: Republishing Content: How to Update Old Blog Posts for SEO
1. Do blogger outreach
Blogger outreach is the process of putting your product or content in front of relevant bloggers and journalists by sending them personalized emails.
The goal: convince people with access to large audiences to talk about you and link to your website.
Dividing the workload like this whatsapp number list allows both the vendor and the affiliate to focus on their strengths. The improvements are similar on desktop and mobile. Most of the focus in 2021 was on mobile results.
Now, blogger outreach is not spam. It’s not permission to scrape the emails of everyone in your industry and reach out to them begging for a link.
Instead, it’s something more long term. Sure, you want something from them—that’s why you’re reaching out. But you also want to network, remain on their radar, and befriend them. Rather than burn bridges for just a tweet, you’ll want to build on the relationship so that it may lead to something more in the future: a collaboration, partnership, etc.
So how do you do high-quality blogger outreach?
We wrote a start-to-finish guide on how to do it (and do it at scale too), so I recommend giving it a read.
Recommended reading: Blogger Outreach: How to Do It at Scale (Without Feeling Like a Jerk)
2. Be opinionated
We all want our content to rank on Google and generate search traffic. But you can go too far playing that game. And unfortunately, many websites do. That’s why the SERPs are littered with pieces of content that look exactly like each other.
Don’t forget: Ranking is merely one part of the equation. Eventually, the reader needs to consume your content and buy into what you’re selling. If you’re just one of many, then there’s no reason to sign up for your email list, try a free trial, or purchase your product. You have to stand out.